video ethnography

Intelligences

Amplifying Resilient Communities: Identifying Resilient Community Practices to Better Inform Health System Design

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Diagram called "Strands of Health." Six strands of different colors are wound together, then unravel. The strands are labled: Environmental Health; Social Health; Physical Health; Emotional Health; Financial Health; Spiritual Health
ROMIT RAJ Quicksand Design Studio BABITHA GEORGE Quicksand Design Studio CRISTIN MARONA Matchboxology REBECCA WEST Ipsos ANABEL GOMEZ Independent Technical Advisor TRACY PILAR JOHNSON The Bill & Melinda Gates Foundation ADITYA PRAKASH Quicksand Design Studio SUNNY SHARMA Ipsos AYUSHI BIYANI Quicksand Design Studio MRITTIKA BARUA James P Grant School of Public health, BRAC University CAL BRUNS Matchboxology [s2If is_user_logged_in()]DOWNLOAD PDF [/s2If] [s2If current_user_can(access_s2member_level1)] [/s2If] Globally, the COVID-19 pandemic has been an inflection point, bringing heightened awareness around the preparedness and resilience of public health systems in dealing with severe shocks. While the pandemic has accentuated the existing weakness in public health systems, for many, especially those belonging to marginalized sections of society, seeking healthcare has always been fraught with severe challenges and frictions. This paper presents the findings from a two-year design research project conducted...

Intelligences

Tutorial: Ethnographic Video—Storytelling for Impact

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Ethnographic Video: Storytelling for Impact
Instructors: CHARLEY SCULL (UX Researcher, Facebook), NICK AGAFONOFF (Director, Real Ethnography) & PRABHAS POKHAREL (CEO, Reduct) An end-to-end approach to scoping, planing, shooting, editing and sharing video ethnography projects. [s2If current_user_can(access_s2member_level1)] [/s2If] [s2If !is_user_logged_in()] Please sign in or become an EPIC Member to access video. [/s2If] [s2If current_user_is(subscriber)] Become an EPIC Member to access video: → Learn about Membership → Browse Video Library [/s2If] Overview This tutorial was conducted at EPIC2021. Exercises and discussions have been omitted to protect the privacy of participants. We’ve all seen the power of a well-crafted ethnographic video to capture the attention, and imagination of the room, whether that room is a design studio, a classroom or a boardroom. At its best, it can generate empathy, reveal insights that would be impossible to describe, and build conviction and consensus, in ways that can lead to alignment on what action to take...

Intelligences

EPIC2019 Ethnographic Film

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The film session at EPIC explores the ways ethnographic practitioners have used moving images to interpret data, share insights, and tell the stories of their work. Filmmakers showcase these forays in visual storytelling by screening examples and discussing the limits and possibilities of the form. Films were selected through anonymous review. [s2If current_user_can(access_s2member_level1)] [/s2If] [s2If !is_user_logged_in()] Join EPIC to access video: → Learn about Membership → Browse Video Library [/s2If] [s2If current_user_is(subscriber)] Join EPIC to access video: → Learn about Membership → Browse Video Library [/s2If] Program Introduction, Charley Scull Food for Thought: The Path to Food Security in Newark, RUCHIKA MUCHHALA, Third Kulture Media The Learning Library: Using Ethnographic Film as an Organizational Change Tool by Scaling Human Insights across a National Preschool System, HAL PHILLIPS & MEG KINNEY, Bad Babysitter Clyde in Mulberry, ALLEGRA OXBOROUGH, Aero Creative Agency in...

Intelligences

Educating the Educators: An Entire Franchise Preschool System Embraces Ethnographic Insights to Improve Brand Experience and Drive Growth

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MEG KINNEY Bad Babysitter HAL PHILLIPS Bad Babysitter [s2If is_user_logged_in()] DOWNLOAD PDF [/s2If] [s2If current_user_can(access_s2member_level1)] [/s2If] This case study demonstrates the radius of influence that ethnographic insight can have throughout an organization as well as how it can be tied to business outcomes. This case also represents the power of video ethnography as a robust and enduring data set that provides a visceral, contextual, human record capable of aligning and galvanizing cross functional teams. At the cusp of aggressive expansion, Primrose Schools needed to address cascading business issues: low brand awareness relative to key competitors in new markets, brand engagement (vis a vis online content), and disappointing conversion rates for Parent enrollment. The first half of the case describes the design and key findings from our Parent Enrollment Study. Early education in present day America is contextualized against a backdrop of new parenting philosophies, socio-cultural relationships with smartphones...

Perspectives

Back to the Future with Video Sociality: Rethinking Tech Commercialization and Design

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by PATRICIA G. LANGE, California College of the Arts Once upon a time, a video-sharing site called YouTube was born. It greatly helped non-professional creators to post videos to the web. The platform initially broadcast diverse voices and eventually became a major competitor in the online video streaming space. The story of YouTube often begins and ends with the assumption that it achieved its destiny—that the YouTube we have now is the only YouTube that was ever possible. It feels inevitable that an up-and-coming video sharing site would commercialize. This common story of technological development and commercialization masks multiple desires that YouTubers envisioned for expressing the self and accomplishing society. Ultimately, it reduces our ability to imagine new frameworks for facilitating interaction with video. But there are alternative narratives. Other stories—particularly those told from users’ perspectives—matter because they help us understand how complex technical systems may be shaped to better serve...

Perspectives

Evidence before Art: An Ethnomethodological Approach to Video Ethnography in Commercial Research Contexts

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by NICK AGAFONOFF, Real Ethnography/The Practice Insights I think of myself as a video ethnomethodologist1 – a social scientist who utilises disruptive techniques (social experiments) in conjunction with technical videography to explore, document and represent how people subjectively make sense of and navigate their everyday worlds in relation to brands, products and services. My films and their usefulness depend entirely on the scientific process that I employ to facilitate objectification of the lived experience data collected, otherwise referred to as the evidence. My films become art the moment they become about my own subjective experience; the moment I depart from being an objective social scientist. At EPIC2017 in Montreal, I had the pleasure of presenting my 10-minute documentary Andrew’s Story, an emotional portrait of a man who had recently experienced a permanent disability but was refusing to claim on his disability insurance. My client wanted to understand why people like Andrew are not making claims when...