science commercialization

From ‘Cool Science’ to Changing the World: The Opportunity to Support Pre-startup Science Commercialization through Ethnography and Human-centered Design

SIMON PULMAN-JONES Emergence Now AMY WEATHERUP AJM Enterprises [s2If is_user_logged_in()] DOWNLOAD PDF [/s2If] [s2If current_user_can(access_s2member_level1)] [/s2If] Introducing an emerging context for human-centered design work, this paper extends previous EPIC literature on startup innovation upstream into university science commercialization. It provides new perspectives on how the human-centered design community can engage with scientific models of agency to inform broader engagement with the innovation and design challenges inherent in ‘intelligent’ technologies, and offers the challenge of engaging with and developing empathy for the dispositions of scientist innovators as a new vantage point from which to reflect on our core strength as facilitators of cross-disciplinary collaboration for innovation and design. [s2If current_user_is(subscriber)] Become a member to access our video library. Learn More. [/s2If] [s2If !is_user_logged_in()] FREE ARTICLE! Please sign in OR create a free account to...