interviewing

Intelligences

Tutorial: The Ethnographic Arts of Interviewing

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Tutorial: The Ethnographic Arts of Interviewing
Learn what makes ethnographic interviews distinct and distinctly valuable, how to develop interview protocols that align with a research brief, and specific skills for engaging with research participants. Instructor: MICHAEL G. POWELL [s2If current_user_can(access_s2member_level1)] [/s2If] [s2If !is_user_logged_in()] Please sign in or become an EPIC Member to access video. [/s2If] [s2If current_user_is(subscriber)] Become an EPIC Member to access video: → Learn about Membership → Browse Video Library [/s2If] Overview This video has been edited to protect the privacy of participants in the live tutorial. Interviews are research bread and butter. But a method often referred to as “common” and “easy” actually comprises a vast terrain of approaches, techniques, theory and analytical frameworks—not to mention the interpersonal and sensory arts at the heart of interviewing. This tutorial provides a grounding in ethnographic interviewing, which generates unique value by prompting and actually participating...

Intelligences

Mattresses & Moneyboxes: Cultural Affordances for Microfinance in Jordan

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ZACH HYMAN EPAM Continuum [s2If is_user_logged_in()] Download PDF [/s2If] [s2If current_user_can(access_s2member_level1)] *Apologies for the poor sound quality. We're working on it and hope to have an improved version available soon. [/s2If] Case Study—This case study will present how a multicultural and multidisciplinary team from EPAM Continuum, the global innovation design firm, gathered, analyzed, and presented back different forms of “evidence” to satisfy the complex set of client and customer needs for a Jordanian microfinance bank with 30 branches and 65,000 clients. The team navigated cultural and linguistic barriers as they sought to provide stakeholders and their customers the evidence they needed to confidently design a new “mobile payment service” for their microloan customers. Over the course of the engagement, the firm's team strove not only to research, design, and prototype a new service to hand off to a local development team, but also to (1) use a combination of deliverables and in-field accompaniment to...