Institute for the Future

Intelligences

Tutorial: Designing Ethnofutures Research Projects

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Designing Ethnofutures Research Projects
Instructors: ROD FALCON, (Director, Technology Futures Lab, Institute for the Future), LYN JEFFERY (Director, IFTF Foresight Essentials) & VANESSA MASON (Research Director, Institute for the Future) Learn how to design ethnofutures research projects and expand the time horizons of your work. [s2If current_user_can(access_s2member_level1)] [/s2If] [s2If !is_user_logged_in()] Please sign in or become an EPIC Member to access video. [/s2If] [s2If current_user_is(subscriber)] Become an EPIC Member to access video: → Learn about Membership → Browse Video Library [/s2If] Overview This tutorial was conducted at EPIC2021. Exercises and discussions have been omitted to protect the privacy of participants. How do you take ethnographic data from today and turn it into futures forecasts, scenarios, personas, and stories about how the world could be different in ten years? How do you define a “futures” research domain, develop an ethnofutures interview process, and scope the right people to interview? And once...

Intelligences

Tutorial: Calibrating Ethnofutures

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J.A. ENGLISH-LUECK San Jose State University ROD FALCON Institute for the Future ANDREW MARLEY San Jose State University [s2If current_user_can(access_s2member_level1)] Download Presentation Slides Download Ethnographic Signal Cards (Breakout Exercise) [/s2If] [s2If !is_user_logged_in()] Please sign in or become an EPIC Member to access video. [/s2If] [s2If current_user_is(subscriber)] Become an EPIC Member to access video: → Learn about Membership → Browse Video Library [/s2If] Overview This tutorial introduces Ethnofutures to ethnographers who want to integrate forecasting methods and tools into their current professional practices. The goal is to translate ethnographic material into imaginative, but grounded, scenarios of their future users, services, and products. Practitioners, such as designers and business strategists, must imagine futures based on existing signals of change. Those signals can come from the activities of individuals, the organizations in which they work, as well as the...