by TIMOTHY DE WAAL MALEFYT, Fordham University and ROGERIO DE PAULA, IBM The practice of ethnography can be described, among other ways, has having the emergent qualities of relationality, fluidity and creating a sense of place. These qualities also inform who we are at EPIC, our growing community and our location in NYC for 2014. Moreover, ethnographic practice necessitates these qualities to foster and develop ‘value and values,’ the theme of this year’s EPIC conference. Relationally, ethnographers are ‘outside others’ who relate to and with other local subjects, learning from them and often informing third parties of acquired knowledge. This knowledge is constructed of pre-existing agendas, the ethnographer’s experience, and multiple other known and unknown agents. Our relationality to others brings enlightenment and adds value to the various projects we work on. Simmel noted one hundred years ago, that ‘value’ motivates and sustains exchanges between two or more distinct parties, of which all business professions...