EPIC2016 Keynotes

Perspectives

Pathmaking, Bushwhacking—Wisdom from EPIC2016

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In the weeks following EPIC2016 our community has been reflecting on the inspiring presentations we heard, building on the new connections we made, and incorporating the exciting ideas and techniques we learned about into our work. (Some of us are also working off the fried-everything-on-a-stick Minnesota State Fair extravaganza.) If you participated, but especially if you didn't, don't miss these round-ups: 1. Reve Consulting offers Seven Takeaways from EPIC2016, from moving quickly while providing value, to using our everyday work as a vehicle for social change. We agree with Reve that the EPIC2016 prize for "what you didn't know you needed to know" goes to Adina Daar: "Knowing about how meerkats learn to eat scorpions by starting with dead ones helped her learn how to facilitate focus groups." 2. Are you blue in the face trying to explain the value of "the kind of in-depth research that doesn’t easily lead to a full database of numbers or series of elegant charts"? In his Star Tribune article "In the Age of Data,...

Perspectives

“Culture Matters More than We Think”: Eric Weiner / A Profile

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EPIC Profiles Series by TAMARA HALE, Effective UI EPIC2016 Keynote Speaker Eric Weiner is a veteran foreign correspondent and New York Times best selling author. In an interconnected, technology-driven world, does culture still matter? Can there really be “best practices” to be drawn from the vast range of human experiences? These are some of the questions driving Eric Weiner’s influential writing and thinking. I spoke with Eric about his career trajectory and the inspiration he has drawn from the discipline of anthropology. His award-winning journalism and critically acclaimed books, The Geography of Bliss, Man Seeks God and The Geography of Genius all use cross-cultural and historical comparison as a strategy to make key concepts intriguing for the general public. After writing his first two books, explains Eric, “I realized that I’ve really been engaging in amateur cultural anthropology.... I believe that culture matters more than we think.” Eric’s interest in culture, his deep appreciation for cultural differences...

Perspectives

“Ethnography is Fundamental”: John F Sherry, Jr / A Profile

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john f sherry jr
EPIC Profiles Series by PAUL OTTO EPIC2016 Keynote Speaker John F. Sherry is the Raymond W. & Kenneth G. Herrick Professor of Marketing in the Mendoza College of Business and Professor of Anthropology at the University of Notre Dame. Join John at EPIC2016! I caught up with Dr. John F. Sherry, joint professor in Marketing and Anthropology at the University of Notre Dame, in late spring, right after exams. John has had a prolific career in ethnography as a practitioner and theorist, with 10 books, over 100 articles, and numerous consulting engagements to his name. He is a collaborative scholar, and quick to point out others’ influence on his work—Sidney Levy, Joel Cohen, William Wilkie, H. Russell Bernard, Marvin Harris, and more. In addition to his work on brand strategy and consumer behavior (among his many distinctions, John is past president of the Consumer Culture Theory Consortium), John has had “a long term investment in placeways—retail, atmospherics, that kind of thing,” which he says resonates with...

Perspectives

Ethnographer on Wall Street: Karen Ho / A Profile

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EPIC Profiles Series by RACHEL C. FLEMING, University of Colorado at Boulder What do sentiments and ideologies have to do with Wall Street? Karen Ho would argue they are key for understanding and changing Wall Street’s institutional culture that generates and justifies a focus on the short-term. From working in a firm to interviewing workers and studying corporate publications, Karen’s insights into how particular mindsets come to dominate corporations or whole industries—in this case, the culture of liquidity—can help us transition from a culture of shortsightedness to one of creating long-term value. Karen did not originally aspire to become an anthropologist, but her upbringing shaped her anthropological outlook in ways she realized only after she became one. Her father was a first-generation Taiwanese American doctor and the only OB-GYN in a fifty-mile radius in Covington, Tennessee. Growing up in the South as an Asian American child who didn’t belong clearly in any one group taught her how to think about race,...

Perspectives

What Anthropology Brings to Innovation: John Sherry / A Profile

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John Sherry
EPIC Profiles Series by HEATHER S. ROTH-LOBO, University of North Texas John W. Sherry, Director the Experience Innovation Lab at Intel Corporation, is a Keynote Speaker at EPIC2016—join us! “Anthropology is really undersold.” Dr. John Sherry’s words carry weight—he is Director of the Experience Innovation Lab at Intel Corporation. In addition to discovering ways to power innovation in this major multinational technology company, he works in Portland leading Oregon Smart Labs, an external business accelerator. I recently talked with John about innovation, big data, and lean startup. He has made it part of his life´s work to interpret the way markets move and ideas shift around, and his intimate understanding of these dynamics has been driven by his passion for solving social problems with a creative imagination. The mixture of these elements paved John’s successful career as an established anthropologist in a company known for and reinventing computing around the world. Anthropology is not only undersold,...