![Rewriting Customer Archetypes; Atlassian, EPIC2022 Platinum Sponsor Panel](https://oldsite.epicpeople.org/wp-content/uploads/2022/12/Rewriting-Customer-Archetypes-Atlassian-150x150.png)
An EPIC2022 Platinum Sponsor Panel by Atlassian
Moderator: LEISA REICHELT (Atlassian)
Panelists: SARAH HYNE (Atlassian), (Atlassian), GILLIAN BOWAN (Atlassian), ANDRé JANSSON (Atlassian)
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In this panel, moderated by Head of Research & Service Experience, Leisa Reichelt, Atlassian researchers and data scientists will explore how different crafts, methodologies, and perspectives came together to evolve one of our most important customer archetypes; the champion.
Showcasing the power of a research community, panelists will reflect on how they contributed to the evolution of this critical archetype by employing a range of research methods and cross-craft explorations.
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