computer science

Intelligences

Design & Data

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Chair: JEANETTE BLOMBERG, Distinguished Researcher, IBM Almaden Research Center Panelists: MARC BÖHLEN, Professor, Department of Art, Emerging Practices, State University of New York at Buffalo TOM LEE, Director of Data Science, Fisher Center for Business Analytics, University of California Berkeley [s2If current_user_can(access_s2member_level1)] [/s2If] What does a data expert see when they look at a design problem? This panel immerses us in the practices of two data experts, both of whom have collaborated with ethnographers, as they navigate through design challenges in different ways. Chair Jeanette Blomberg draws the panelists and audience into conversation about synergies and challenges for interdisciplinary design collaborations. [s2If !is_user_logged_in()] Please sign in or become an EPIC Member to access video. [/s2If] [s2If current_user_is(subscriber)] Become an EPIC Member to access video. Learn More. [/s2If] Jeanette Blomberg is Distinguished Researcher at the IBM Almaden Research Center and Adjunct Professor at Roskilde...

Perspectives

Data Science and Ethnography: What’s Our Common Ground, and Why Does It Matter?

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by TYE RATTENBURY (Salesforce) & DAWN NAFUS (Intel) As EPIC2018 program co-chairs, we developed the conference theme Evidence to explore how evidence is created, used, and abused. We’ll consider the core types of evidence ethnographers make and use through participant observation, cultural analysis, filmmaking, interviewing, digital and mobile techniques, and other essential methods, as well as new approaches in interdisciplinary and cross-functional teams.1 We’ve also made a special invitation to data scientists to join us in Honolulu to advance the intersection of computational and ethnographic approaches. Why? One of us is a data scientist (Tye) and the other an ethnographer (Dawn), both working in industry. We regularly see data science and ethnography conceptualized as polar ends of a research spectrum—one as a crunching of colossal data sets, the other as a slow simmer of experiential immersion. Unfortunately, we also see occasional professional stereotyping. A naïve view of “crunching” can make it seem...