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BOB EVANS
Google, Inc.
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For several years we have been building and using an open mobile research platform, called Paco, that enables the scaling of qualitative research through quantitative, computational techniques. The platform provides a mechanism to design and deliver remote research instruments to mobile devices in the field and it provides mechanisms to abstract and develop new research tools.[s2If current_user_is(subscriber)]
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The most immediate way the platform scales qualitative research is by enabling researchers to visually design, deploy, and manage research instruments comprised of surveys, triggers and sensor logging...