collaboration

Perspectives

Data Science and Ethnography: What’s Our Common Ground, and Why Does It Matter?

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by TYE RATTENBURY (Salesforce) & DAWN NAFUS (Intel) As EPIC2018 program co-chairs, we developed the conference theme Evidence to explore how evidence is created, used, and abused. We’ll consider the core types of evidence ethnographers make and use through participant observation, cultural analysis, filmmaking, interviewing, digital and mobile techniques, and other essential methods, as well as new approaches in interdisciplinary and cross-functional teams.1 We’ve also made a special invitation to data scientists to join us in Honolulu to advance the intersection of computational and ethnographic approaches. Why? One of us is a data scientist (Tye) and the other an ethnographer (Dawn), both working in industry. We regularly see data science and ethnography conceptualized as polar ends of a research spectrum—one as a crunching of colossal data sets, the other as a slow simmer of experiential immersion. Unfortunately, we also see occasional professional stereotyping. A naïve view of “crunching” can make it seem...

Intelligences

A Mixed Method Approach for Identifying Emerging Fields and Building Collaborative Teams: Leveraging Network Ethnography to Design Experimental Interventions

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THERESE KENNELLY OKRAKU Microsoft VALERIO LEONE SCIABOLAZZA University of Florida RAFFAELE VACCA University of Florida CHRISTOPHER MCCARTY University of Florida [s2If is_user_logged_in()] Download PDF [/s2If] [s2If current_user_can(access_s2member_level1)] [/s2If] Rapid innovation in science and technology has led to the development of new fields that transcend traditional disciplinary boundaries. Previous studies have retroactively examined the emergence of these fields. This paper outlines a mixed method approach for using network ethnography to identify emerging fields as they develop, track their evolution over time, and increase collaboration on these topics. This approach allowed us to simultaneously analyze organizational trends and gain an understanding of why these patterns occurred. Collecting ethnographic data throughout the course of the study enabled us to iteratively improve the fit of our models. It also helped us design an experimental method for creating new teams in these fields and test...

Intelligences

Merging Institutional Logics and Negotiated Culture Perspectives to Help Cross-Sector Partnerships Solve the World’s Most Wicked Problems

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SARAH EASTER Abilene Christian University MARY YOKO BRANNEN University of Victoria [s2If is_user_logged_in()] Download PDF[/s2If] [s2If current_user_can(access_s2member_level1)] [/s2If] Showcasing a sixteen-month ethnographic study of a coalition to end homelessness in Western Canada, we show how the integration of two theoretical perspectives—institutional logics and negotiated culture—can be used as complementary, yet distinct lenses to better inform the practice of cross sector partnerships which tackle the world’s wicked problems. In doing so, we highlight how we were able to holistically capture the meaning systems at work in such multi-faceted partnerships resulting in a better understanding of how partnerships can work across difference to affect positive social change. In particular, we capture how multiple stakeholders make sense of a partnership’s identity in a variety of different ways based upon meaning systems with which they identify at multiple levels as well as how they enact bridging skills across...

Intelligences

Disrupting Workspace: Designing an Office that Inspires Collaboration and Innovation

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RYOKO IMAI Hitachi America MASAHIDE BAN Hitachi America[s2If is_user_logged_in()]Download PDF[/s2If][s2If current_user_can(access_s2member_level1)] [/s2If] Case Study—Hitachi America's R&D, comprised of five technical laboratories, opened the Center for Social Innovation in January, 2016. When the new office project emerged, the R&D group used the opportunity to reflect on and strengthen collaborative practices, organizational culture, and our customer engagement approach. We conducted an internal ethnographic study to investigate how space was used in our previous office, and based on our findings designed a new office space to facilitate collaboration and innovation for our group. [s2If current_user_is(subscriber)] Become a member to access video. Learn More. [/s2If] [s2If !is_user_logged_in()] Free Article: Please sign in or create a free account to access the leading collection of peer-reviewed work on ethnographic practice. To access video, Become an EPIC Member. [/s2If] [s2If is_user_logged_in()] INTRODUCTION The...

Intelligences

How ‘Doing Ethnography’ Fostered Collaboration in Two Organizations

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DANIELA CUARON Empathy[s2If is_user_logged_in()]Download PDF[/s2If] [s2If current_user_can(access_s2member_level1)] [/s2If] Case Study—This case study discusses the role ethnography played in fostering collaboration across two organizations during a research project. It explores how the opportunity for collaboration emerged, why it was seized upon, and what it meant for the project. The case study looks at the project challenges and mishaps and clarifies why in spite of this it is believed to be successful. It analyses the impact on people's perceptions of the project outcome and what this meant for our client. Keywords: organizational culture, agency collaboration, design research, government [s2If current_user_is(subscriber)] Become a member to access video. Learn More. [/s2If][s2If !is_user_logged_in()] Free Article: Please sign in or create a free account to access the leading collection of peer-reviewed work on ethnographic practice. To access video, Become an EPIC Member. [/s2If] [s2If is_user_logged_in()] INTRODUCTION Caitlyn1...

Intelligences

How Autoethnography Enables Sensemaking across Organizations

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FREDERIK GOTTLIEB SDU Design, University of Southern Denmark WAFA SAID MOSLEH SDU Design, University of Southern Denmark [s2If is_user_logged_in()]Download PDF[/s2If] [s2If current_user_can(access_s2member_level1)] [/s2If] Building on participatory innovation, and taking a personal and analytical autoethnographic approach we set out to investigate how innovative initiatives emerge in the interaction of multiple stakeholders across different organizations. As researchers, we are interested in understanding the lived experience of the lead author, as an inquiry into how new initiatives across organizations are shaped in the interaction between different stakeholders across field sites and organizational levels. The project evolved as a cross-institutional initiative; bridging health-care and engineering education, and while the lead author was initially involved as design consultant, his engagement later resulted in the initiation of cross-disciplinary collaboration between two different local institutions. This paper is thus...

Intelligences

Tutorial: Ethnographic Thinking for Wicked Problems – Framing Systemic Challenges and Catalyzing Change

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Tutorial Instructors: JAY HASBROUCK Hasbrouck Research Group CHARLEY SCULL Practica Group Contributor: LISA DICARLO, Brown University[s2If is_user_logged_in()]Download PDF[/s2If][s2If current_user_can(access_s2member_level1)] [/s2If] [s2If current_user_is(subscriber)] Become a member to access video. Learn More. [/s2If][s2If !is_user_logged_in()] To access video, Become an EPIC Member. [/s2If] SUMMARY In this interactive tutorial, participants explored ways in which ethnographers can have an expanded role in addressing social issues and other wicked problems. In particular, it explored how ethnographic thinking can frame problems and catalyze change. Participants were first provided with a grounding in ways to approach systemic challenges and social entrepreneurship, including discussion of some successful roles ethnographers have played as part of inter-disciplinary teams. Then, instructors introduced three case studies (and frameworks of systems within them) that participants later used as material for exploring how...

Intelligences

Ethnographic Expertise as Visionary Catalyst of Collaboration

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JONATHAN LEROY BIDERMAN [s2If is_user_logged_in()]Download PDF[/s2If] [s2If current_user_can(access_s2member_level1)] [/s2If] Recent developments in the scholarship of ethnography, combined with growing recognition of the value of collaboration in business, present industrial ethnography with the opportunity to exercise greater agency and leadership. This paper considers updates to theory and practice of ethnographic strategy, positionality, foresight, and design, observing that the combination of these developments is ideal preparation for such leadership and collaboration in a context of increasing complexity. Discussion of business orthodoxy and related critiques contextualizes the conversation. Atul Gawande's development of the surgical safety checklist provides a case study for showing how a deep ethnographic approach can apply the specific capabilities highlighted in this paper to foster collaboration and to understand and solve complex problems in a way that bridges “anthropological” and “design” ethnography. The paper...

Intelligences

Enabling Ethnography in Small Budget Economies

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DANIELA CUARON Empathy EMMA SAUNDERS Empathy MATTHEW ELLINGSEN Empathy [s2If is_user_logged_in()]Download PDF[/s2If] [s2If current_user_can(access_s2member_level1)] [/s2If] This paper discusses a collaborative research model, referred to as ‘The Art of Empathy’. This is a model developed to integrate ethnographic practices in small budget economies. The paper aims to contribute to the variety of working approaches to ethnography in business, exploring the work to be done in straddling the delicate balance between growing and enabling ethnographic thinking without contributing to it’s de-enrichment and commoditization. Key words: client collaboration, capability building, and design research.[s2If current_user_is(subscriber)] Become a member to access video. Learn More. [/s2If][s2If !is_user_logged_in()] Free Article: Please sign in or create a free account to access the leading collection of peer-reviewed work on ethnographic practice. To access video, Become an EPIC Member. [/s2If] [s2If is_user_logged_in()] INTRODUCTION It...

Intelligences

Fieldnotes as a Social Practice: Elevating and Innovating Fieldnotes in Applied Ethnography, Using a Collaborative Online Tool as a Case Study

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MARIA CURY ReD Associates [s2If is_user_logged_in()]Download PDF[/s2If] [s2If current_user_can(access_s2member_level1)] [/s2If] In this paper I propose that applied ethnographers should think critically and innovatively about the practice of producing fieldnotes in ethnographic research. Critical thought on ethnographic fieldnotes has been relatively underdeveloped, both in applied and academic anthropology. Moreover, as applied ethnographers our projects have particular opportunities and constraints that are unique from academic anthropology. I make a case for elevating fieldnotes as a topic of more critical discussion in applied ethnography, and for moving fieldnotes from a private practice to a social practice. I use a collaborative online tool as a case example for possible innovation. Collaborative practices present certain vulnerabilities and challenges to creating fieldnotes, but I argue that the benefits of innovating fieldnotes help to build bridges both between researchers, and between researchers and stakeholders in a project....

Intelligences

Autonomous Vehicle Study Builds Bridges between Industry and Academia

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BRIGITTE JORDAN Nissan Research Center, Silicon Valley CHRISTINA WASSON University of North Texas [s2If is_user_logged_in()]Download PDF[/s2If] [s2If current_user_can(access_s2member_level1)] [/s2If] Researchers have long explored the desirability and benefits of industry-university collaborations and acknowledge they can be fraught with difficulties. We examine one such alliance, focused on driverless cars, a current hot topic in the public imagination and in technology design. Our collaboration began as an alliance between two anthropologists, one a professor at the University of North Texas, the other a consultant with the Nissan Research Center in Sunnyvale, California. We designed a research project for a design anthropology course that Christina Wasson taught in Fall 2014. Brigitte Jordan, at the time, was conducting an informal ethnography class for engineers and computer scientists at NRC. Our alliance had two objectives: to determine what a successful industry-university collaboration could look like when it involves ethnographic...

Intelligences

The Missing Tool in the Design Leadership Toolbox: Integrating Conflict Management into Collaborative Design

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SUSANA LA LUZ-HAWKINS Lextant [s2If is_user_logged_in()]Download PDF[/s2If] [s2If current_user_can(access_s2member_level1)] [/s2If] Businesses often face the challenge of reaching out to people in contexts that are wholly different from the world they operate in and they are regularly attempting to create experiences for consumers that exist within complicated dynamics of social, economic, political, and cultural flux. Arriving with training that encompasses everything from design research, iterative prototyping, tolerance of ambiguity, process-driven approaches, and an appreciation for wicked problems, Designers are uniquely positioned to be in roles of leadership within these businesses who are trying to create experiences for consumers. Design Leaders ARE the bridges between businesses and the people they’re trying to serve. Unfortunately, while Design Leaders can speak in the voice of the customer, drive the innovation process, advocate for deferral of judgment, and diverge and converge with the best of them, one critical...

Intelligences

Knowing That and Knowing How: Towards Embodied Strategy

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SIMON ROBERTS Stripe Partners TOM HOY Stripe Partners [s2If is_user_logged_in()]Download PDF[/s2If] This paper explores two different forms of knowledge. We compare embodied understanding with propositional or abstract knowledge. Ethnographic research, with its commitment to understanding through immersion and engagement in social fields produces dexterous, intuitive and practical cultural knowledge, which is highly suited towards culturally attuned activity. We argue that ethnography can often be reduced to propositional knowledge as a result of the lack of team participation in research and how we communicate insight. Ideas of professional expertise sit behind the division of labour that characterises client-researcher relationships. Accompanying that division of labour is a need for the communication of ethnographic research to bridge the gap between client and external worlds – the world we as researchers explore and that our clients needs to act in. By engaging our clients in shared, immersive experiences we can create the conditions...

Intelligences

Tangible Tools in Para-Ethnographic Fieldwork

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PATRICIA LIMA SDU Design, University of Southern Denmark & LEGO Group WAFA SAID MOSLEH SDU Design, University of Southern Denmark [s2If is_user_logged_in()]Download PDF[/s2If] [s2If current_user_can(access_s2member_level1)] [/s2If] This paper sets out to explore how tangible tools can invite industrial managers to have a say in how ethnographic fieldwork can be conducted to explore the use of products in real-life contexts. We draw upon video materials and field notes from a series of customer visits in four European countries. Our main aim is to address the following questions: How can tangible tools help facilitate dialogues in the field to bring awareness and to challenge taken-for-granted assumptions? In what ways can company managers be involved in conducting fieldwork? To what extent can we involve the participants so that they do not solely serve as informants? Our arguments focus on challenging industrial manufacturing companies’ assumptions and expectations about their customers’ use of their products, as well as...

Perspectives

The Para-Ethnographic Trajectories Of Professional Ethnography

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by MICHAEL G. POWELL, Shook Kelley Professional anthropologists frequently occupy unique roles, simultaneously inside and outside the organizations we work for or work with. Most of us are already adept at negotiating these roles, but don’t necessarily highlight this skill as something of great value, either to professional ethnography or to the broader intellectual life of anthropology. We should. Our role in the broader field of anthropology often remains marginal and our position—at once inside and outside, betwixt and between—is somewhat precarious and vulnerable (eg, Reddy 2012 touches on this, as do some of her guest bloggers). But it also affords opportunities. Professional anthropologists cross and complicate existing boundaries: collaborating with, debating, struggling with, writing about, negotiating, navigating and translating between different dynamic audiences. Embracing our hybridity is a powerful recognition that our difference is relevant and valuable. I offer here a story of my experience as a professional...