GITIKA SAKSENA LagomWorks Consulting & SOAS University of London ABHISHEK MOHANTY LagomWorks Consulting & SOAS University of London [s2If is_user_logged_in()]DOWNLOAD PDF [/s2If] [s2If current_user_can(access_s2member_level1)] [/s2If] Taking India's startup capital Bangalore as its field, the paper researches the absence of conventional scale as a potentially positive emic experience for the entrepreneur. The study leverages a mixed methods approach, employing semi-structured interviews with select entrepreneurs, employees, investors, advisors, and staff from startup-incubators, participant observation at both startups and startup-incubators, textual analyses of business literature, semiotics of popular culture as well as auto-ethnographic reflection by the authors themselves on account of having co-founded a company in Bangalore in 2018, therefore establishing their positionality as ‘an-other’ (Sarukkai 1997, 1408), by ‘thick participation’ (Samudra 2008, 667). The authors examine the current assemblages...