PechaKucha—Feminist art and ethnography have something in common. We examine the everyday; are interested in activism and equality. As a practitioner of both, I assert that we need feminist ethnography, especially in corporate technology research, where women are discounted because of cultural stereotypes, in spite of being key users and consumers. We need to be open about being feminist ethnographers. We must turn ideas of “bias” inside out, as current bias against women in technology is rampant. It’s going to be a lot of work, but it’s work that is worth doing.

Carrie Yury is a feminist researcher, writer, and artist. She is Head of Experience Research at innovation agency BeyondCurious, where she oversees all research, both quant and qual, to understand users, develop original thought leadership, develop experience strategy, and ensure great product design.

2016 Ethnographic Praxis in Industry Conference Proceedings, p. 541, ISSN 1559-8918, https://www.epicpeople.org