DANA C. GIERDOWSKI
Lenovo
KAREN EISENHAUER
dscout
PEGGY HE
Lenovo
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This case study examines how researchers at Lenovo and dscout partnered to conduct a mobile ethnographic study on the technology experiences of individuals who are d/Deaf and hard of hearing, with the goal of making their products and research practices more accessible and inclusive. The study revealed common frustrations and pain points people experience when using their every-day technology. The researchers also learned valuable research design and operations lessons related to recruiting participants who are d/Deaf and hard of hearing, providing accommodations, and establishing an accessible research environment. This case explores the benefits of mobile-forward research design, and the additional considerations and adaptations necessary for collecting both asynchronous and synchronous data from individuals who have hearing loss and who have different...
Intelligences
The Giving Caregivers: Resilience as a Double-Edged Sword in the Context of Healthcare
Dhanabir Sharma • 0 Comments
JULIANA SALDARRIAGA
A Piece of Pie
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In this paper we challenge an assumption about caregivers of chronic patients that we’ve repeatedly encountered in our ethnographic fieldwork: that of the inherently and permanently resilient caregiver, or a person that, driven by feelings of affection for the chronic patient, will remain strong regardless of the challenges posed by the healthcare system or the disease itself. We describe three deeply rooted beliefs that explain why this assumption is still widespread within healthcare systems: the belief in caregiving as female calling, or the fact that women are assumed to have not just a biological advantage, but an interest in caregiving, the belief in individuality, or the fact that individuals are thought to have a preexisting and inalterable identity, and the belief in the pathological origin of mental illness, or the fact that we tend to ignore structural causes and social determinants...
Intelligences
Navigating the Next with Resilience: Global Portfolio Strategy in a World of Uncertainty
Dhanabir Sharma • 0 Comments
GIULIA ELISA GASPERI
TRIPTK
SAM HORNSBY
TRIPTK
KATE MCTIGUE
TRIPTK
NICHOLAS PEDEN
TRIPTK
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Apparel & footwear (A&F) give us social identity, protection and a means of self-expression. But in a pandemic these ways of thinking about clothing are essentially pointless. When the world shuts down and stays at home, how are A&F companies supposed to figure out what’s next – and how to gear themselves up for the future?
At TRIPTK, we created the What’s Next Desk, a ‘what do we do about it next’ set of strategic and tactical actions for a global leader in apparel & footwear to respond to the behavioral shifts in consumer trends during COVID-19.
We believe ethnographic research is a powerful approach for connecting companies to the people, communities and culture they serve. And when the world shuts down and we’re forced to throw the classic ethnographic playbook out the window, we still believe the...
Intelligences
Creating Resilient Research Findings: Using Ethnographic Methods to Combat Research Amnesia
Dhanabir Sharma • 0 Comments
KRISTEN L. GUTH
Reddit, Inc.
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Product teams, including those I work with, struggle to connect the challenges observed in prior research to issues that endure in the field and market space. As a shortcut for efficiency gains, product partners rely on researchers to succinctly summarize deep insights, sometimes preferring reductive quantitative interpretations to enable a bias toward action in product development cycles. Challenges facing researchers in product development include maintaining the relevance of prior research, providing a way to make it evergreen and accessible, and building on it to deepen and expand an existing model of behavior. This case introduces the concept of Research Amnesia, which poses a threat to organizational resilience. Using core ethnographic methods, a strategic methodological approach is outlined to frameshift the value of existing research within a company to develop new insights, bring together disparate analyses and teams,...
Intelligences
Cybersecurity in the Icelandic Multiverse
Dhanabir Sharma • 0 Comments
MEGHAN MCGRATH
IBM
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“Security in cyber space should be one of the main cornerstones of economic prosperity in Iceland, resting on a foundation of sophisticated awareness of security issues and legislation.”
—Icelandic National Cyber Security Strategy
Iceland makes a unique case study for cybersecurity in that it ranks among the world’s most connected nations as well as among the highest for social trust. Data that elsewhere is considered sensitive is shared freely by individuals and businesses. As a result, technology built in places with different cybersecurity paradigms may not function as intended in an Icelandic context. This work, undertaken with undergraduate and graduate students from the University of Iceland’s Computer Science department, employed ethnographic methods in a classroom setting to build cybersecurity awareness with a special emphasis on culture and to engage the broader community in conversations...
Intelligences
Jobs Not To Be Done: Anti-Work Theory and the Resilience of Mutual Aid
Dhanabir Sharma • 0 Comments
TODD CARMODY
Gemic
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This paper explores recent developments in anti-work theory to identify key learnings for ethnographers in industry. It focuses in particular on how anti-work perspectives allow us to rethink the managerial notions of resilience that dominate across many of the industries that collaborate with corporate ethnographers. In this tradition, achieving resilience is a matter of “finding yourself” at work – of ensuring that a job is not just a paycheck, but an avenue of self-fulfillment. In order to explore what resilience might look like if we bracket the question of work, this paper turns to COVID-era mutual aid projects. Two key learnings help reframe anti-work theory for the EPIC community: the necessity of 1) rethinking the notion of reciprocity that sustains our commitment to work (you only get out of work what you put in) and 2) making positive claims on behalf of freedom (not freedom from work but...
Intelligences
Against Resiliency: An Ethnographic Manifesto
Dhanabir Sharma • 1 Comment
LAUREN MONSEIN RHODES
Cisco
JILLIAN POWERS
JP Morgan Chase
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Using ethnography as an analytic tool to examine the concept of resiliency, we call for a shift in our practice and praxis. Research subjects and ethnographic practitioners are tired of working against and thriving despite. We are tired of being seen as resilient in a world that demands so much from us and only values our contributions if they align with dominant views and world systems. We are tired of being relied upon to provide answers and solutions to the issues presented in front of us. In this manifesto, we demonstrate and argue that resilience, as a category of human agency, shifts responsibility to the person being resilient and away from the systemic problems that created the need to be resilient in the first place. By reifying resilience in our research and our findings, we celebrate survival despite the psychic and somatic labor and toll on resilient actors. As practitioners, we are...
Intelligences
Amplifying Resilient Communities: Identifying Resilient Community Practices to Better Inform Health System Design
Dhanabir Sharma • 0 Comments
ROMIT RAJ
Quicksand Design Studio
BABITHA GEORGE
Quicksand Design Studio
CRISTIN MARONA
Matchboxology
REBECCA WEST
Ipsos
ANABEL GOMEZ
Independent Technical Advisor
TRACY PILAR JOHNSON
The Bill & Melinda Gates Foundation
ADITYA PRAKASH
Quicksand Design Studio
SUNNY SHARMA
Ipsos
AYUSHI BIYANI
Quicksand Design Studio
MRITTIKA BARUA
James P Grant School of Public health, BRAC University
CAL BRUNS
Matchboxology
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Globally, the COVID-19 pandemic has been an inflection point, bringing heightened awareness around the preparedness and resilience of public health systems in dealing with severe shocks. While the pandemic has accentuated the existing weakness in public health systems, for many, especially those belonging to marginalized sections of society, seeking healthcare has always been fraught with severe challenges and frictions.
This paper presents the findings from a two-year design research project conducted...
Intelligences
Show Must Go On: How Can Ballet Help Us Strengthen Ethnographic Practice?
Dhanabir Sharma • 0 Comments
ALMINA KARYA ODABASI
Vrije Universiteit Amsterdam
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This PechaKucha is drawn from research conducted as an organizational ethnography at The Dutch National Ballet (DNB), a renowned professional organization in the culture and arts sector in the Netherlands. However, just like most research trajectories, mine was also full of hurdles that I needed to overcome, the biggest being Coronavirus and the disruptions it created. While constantly adapting myself and my research to the circumstances of the day, I agree with Marcus and Fischer’s description of ethnography being a “messy, qualitative experience” (1986, p.22). I have come to recognize how resilience is very much engraved in the ballet as a profession with opportunities...
Intelligences
Beyond Representation: Using Infrastructure Studies to Reframe Ethnographic Agendas and Outcomes
Dhanabir Sharma • 0 Comments
KARL MENDONCA
Google
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The ethos and methods of participatory research have been widely embraced as a powerful approach to address systemic inequity in the design of technology. While there have been many gains and developments that merit celebration, an unspoken, prevalent assumption is that inclusive forms of engagement will unequivocally result in a more inclusive product. Using the case study of an ethnographic project, this paper critically examines how the task of producing “better” (more ethical, more participatory, more statistically diverse) representations, had the unintended consequence of displacing structural outcomes to questions of aesthetics and statistical sampling. An investigation into the cause of this displacement reveals the resilience of deeper historical biases that persist from the early years of electronic computing. As a possible remedial framework, this paper introduces the field of infrastructure...
Intelligences
The Ethnography of a ‘Decentralized Autonomous Organization’ (DAO): De-mystifying Algorithmic Systems
Dhanabir Sharma • 0 Comments
KELSIE NABBEN
RMIT University, Centre for Automated Decision Making & Society / BlockScience
MICHAEL ZARGHAM
WU Vienna / BlockScience
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This paper details ethnographic methods, experiences, and insights from an ethnographer and an industry engaged complex systems engineer in how to study resilience in blockchain-based DAOs as a novel field site. Amidst digitization of numerous elements of government, work, and everyday life, ‘Decentralized Autonomous Organizations’ (DAOs) provide a field site for the generation of ethnographic insights into opportunities and limitations in organizational resilience in human-machine assemblages. As a broad organizational form, DAOs aim to enable people to coordinate and govern themselves through automated rules deployed on a public blockchain (Hassan & Di Filippi, 2021). DAOs are an experiment in ‘computer aided governance’. These adaptive, socio-technical infrastructures are...
Intelligences
Building Resilient Futures in the Virtual Everyday: Virtual Worlds and the Social Resilience of Teens during COVID-19
Dhanabir Sharma • 0 Comments
JULIAN GOPFFARTH
Stripe Partners
REBECCA JABLONSKY
Google1
CATHERINE RICHARDSON
Stripe Partners
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Virtual worlds have been central to an imagined future in which advances in technology propel new social practices. The recent focus within the technology industry on the “metaverse” is the latest iteration of imagined, utopian virtual worlds which have continually surfaced in literature, film, product development, and more since the 1960s. One might say that the concept of virtual worlds is resilient—but do these proposed virtual worlds actually make society more resilient? We argue that despite their endurance, these concepts present a deterministic vision of a singular future towards which humanity is inevitably progressing, revoking the agency, desires and resilience expressed by people today in their everyday realities. Building on original ethnographic research conducted with 31 teenagers in China, Germany and the...
Intelligences
Beyond Zoom Fatigue: Ritual and Resilience in Remote Meetings
Dhanabir Sharma • 0 Comments
SUZANNE L. THOMAS1
Intel Corporation
JOHN W. SHERRY
Intel Corporation
REBECCA CHIERICHETTI
Intel Corporation
SINEM ASLAN
Intel Corporation
LUMINIŢA-ANDA MANDACHE
University of Salzburg, Austria
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COVID-19 has precipitated a massive social experiment – the sudden shift of millions of knowledge workers from their traditional offices to homes or other remote work locations. This has inspired heated debates and new ways of imagining the future of work. This paper hopes to contribute to a better understanding of these changes by reporting on the results of several dozen in-depth interviews with remote workers from a variety of geographies, industries and professions. We focus in particular on their experiences of remote meetings, with special attention to complaints workers have with their current implementation. As we learned, workers’ complaints tended to be driven by social – rather than productivity or technical...
Intelligences
Mapping the Messy: Using Visual Noise to Convey Not All Journeys Are Linear
Dhanabir Sharma • 0 Comments
LISA KOEMAN
Elsevier
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In order to communicate research findings, industry researchers rely on a wide range of tools to convey insights. A prime example are visualisations depicting steps in a journey in a sequential order. The use of such a visual representation is often meant to summarise commonalities in a simplified way; they act as a standalone shareable shorthand designed to narrate ‘the experience(s)’.
This PechaKucha instead makes a case for messiness: visual noise aimed to overwhelm. My research on rejection in academic publishing shows that the reality of publishing papers in journals is anything but linear. In order to communicate this message to stakeholders, I set out to paint a vivid picture of endless loops...
Intelligences
Cultivating Resiliencies for All: The Necessity of Trauma Responsive Research Practices
Dhanabir Sharma • 0 Comments
MATTHEW BERNIUS
Code for America
RACHAEL DIETKUS
Social Workers Who Design
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This paper is an exploration of trauma, how and why it can surface during ethnographic and qualitative research, and the importance of anticipating its potential presence. We present a model to help plan for and mitigate the risks of trauma and demonstrate how it fits into broader methodological discussions of conducting safer and more ethical, responsible, and humane research. We close by discussing one pathway for a journey from being sensitive and aware of trauma to actively responding to it at both the individual and organizational levels across your work. Keywords: Trauma informed care, trauma responsive research and design, design research, ethics, qualitative methods
Article citation: 2022 EPIC Proceedings pp 9–34, ISSN 1559-8918, https://www.epicpeople.org/epic
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