JONATHAN BEAN and ZEYNEP ARSEL [s2If is_user_logged_in()]Download PDF[/s2If] While theories of practice have been influential in the social sciences, these frameworks have seen limited application in ethnographic and applied inquiry, perhaps because few methods for carrying out practice theoretical research have been elaborated. We address this opportunity and provide an account of a multi-method inquiry on domestic practice. First, we explain methods for integrating data from blogs with ethnographic methods and how this data can be used to develop theory. Second, we share our experience as interdisciplinary researchers using ethnographic and quantitative data to connect work at the boundaries of social practice theory and theories of consumption. Finally, we share our insights on why industry should aim to better understand existing and emergent consumer practices.[s2If !is_user_logged_in()] Sign in or create a free account to access this content and over 400 articles—the leading collection of peer-reviewed work on ethnographic practice.[/s2If][s2If...