MEENA KOTHANDARAMAN & ZARLA LUDIN twig + fish[s2If is_user_logged_in()][/s2If] [s2If current_user_can(access_s2member_level1)] [/s2If] [s2If !is_user_logged_in()] Please sign in or become an EPIC Member to access video. [/s2If] [s2If current_user_is(subscriber)] Become an EPIC Member to access video: → Learn about Membership → Browse Video Library [/s2If] Overview It’s not enough to hire a great researcher: organizations need the capacity to develop and learn from strategic, credible research. Participants in this tutorial will learn and practice a tool for cultivating that capacity that can be used with stakeholders, teams, or clients. A central challenge for organizations is the inchoate nature of addressing “unknowns.” Too often, they misalign questions with objectives, confuse organizational agendas with research questions, lead with method, use inappropriate metrics of success, over-simplify complex human dynamics, and set unrealistic expectations for data. The NCredible Framework meets the...