EPIC Profiles Series by PHIL BICKERDIKE, Swinburne University I caught up with Johannes Suikkanen after he returned to Helsinki from EPIC2014 in New York City to discuss his career, ethnographic praxis and the future of the EPIC community. Johannes co-founded Gemic, a human-centric strategy and innovation consultancy, about six years ago – and it has been a fascinating journey. Johannes first encountered the intersection between the worlds of business and anthropology as a student. Coming from a family that was deeply interested in humanities, his rebellion against his parents was to go to business school. Originally focusing on economics and traditional management science, he faced a dilemma: “I always felt that in the way economics and management sciences look at human beings, there was something fundamentally wrong in my opinion. The view was of a rational agent that maximizes his or her own benefit and it was always about an individual. At that time, economics that I became familiar with (or management science)...