MARCELO FAGUNDES
Intelligences
Tutorial: Structuring Analysis for Innovation
Tutorial Instructors:
MARCELO FAGUNDES
INSITUM
MURILO GOMES
INSITUMDownload PDF
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COURSE MATERIALS
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Context Mapping Template
Methods Evaluation and Definition Template
Guiding Criteria Definition Template
Criteria Cards
Method Cards
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TUTORIAL DESCRIPTION
It’s no news that human-centered innovation has become a common internalized practice of many organizations around the world. In the last decade, companies have begun developing their own innovation departments in addition to building teams to tackle new, complex business challenges—often employing the Double Diamond design process in these endeavors.1
The Double Diamond design process was mapped by the UK Design Council in 2007 through...
Intelligences
Reflections on Positionality: Pros, Cons and Workarounds from an Intense Fieldwork
EDUARDO GONÇALVES and MARCELO FAGUNDES
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During a project an ethnography team immersed itself in the lifestyle of lower socio-economic class women. From the different worldviews between these groups, we discuss positionality and access to data, i.e. the ways characteristics such as socio-economic, education, social status, and gender influence the research. The idea is not to set ‘rights’ and ‘wrongs’, but to ponder on how successful (or not) were our attempts and reflect on unforeseen effects of our own work.[s2If !is_user_logged_in()]
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INTRODUCTION
During a project in Brazil an ethnography team immersed itself in the lifestyle of lower socioeconomic class women who work as independent sales representatives for a direct sales cosmetic company. Taking into consideration...