MARCELO FAGUNDES

Contributed Articles

Tutorial: Structuring Analysis for Innovation

Tutorial Instructors: MARCELO FAGUNDES INSITUM MURILO GOMES INSITUMDownload PDF [s2If current_user_can(access_s2member_level1)] COURSE MATERIALS Clicking on the following links will automatically download course materials in PDF format. Context Mapping Template Methods Evaluation and Definition Template Guiding Criteria Definition Template Criteria Cards Method Cards [/s2If] [s2If current_user_is(subscriber)] Become a member to access video. Learn More. [/s2If] [s2If !is_user_logged_in()] To access video, Become an EPIC Member. [/s2If] TUTORIAL DESCRIPTION It’s no news that human-centered innovation has become a common internalized practice of many organizations around the world. In the last decade, companies have begun developing their own innovation departments in addition to building teams to tackle new, complex business challenges—often employing the Double Diamond design process in these endeavors.1 The Double Diamond design process was mapped by the UK Design Council in 2007 through...

Reflections on Positionality: Pros, Cons and Workarounds from an Intense Fieldwork

EDUARDO GONÇALVES and MARCELO FAGUNDES [s2If is_user_logged_in()]Download PDF[/s2If] During a project an ethnography team immersed itself in the lifestyle of lower socio-economic class women. From the different worldviews between these groups, we discuss positionality and access to data, i.e. the ways characteristics such as socio-economic, education, social status, and gender influence the research. The idea is not to set ‘rights’ and ‘wrongs’, but to ponder on how successful (or not) were our attempts and reflect on unforeseen effects of our own work.[s2If !is_user_logged_in()] Sign in or create a free account to access this content and over 400 articles—the leading collection of peer-reviewed work on ethnographic practice.[/s2If][s2If is_user_logged_in()] [s2If is_user_logged_in()] INTRODUCTION During a project in Brazil an ethnography team immersed itself in the lifestyle of lower socioeconomic class women who work as independent sales representatives for a direct sales cosmetic company. Taking into consideration...