JOHN F. SHERRY, JR. Herrick Professor of Marketing, Mendoza College of Business, and Professor of Anthropology, University of Notre Dame JOHN W. SHERRY Director, User Experience Innovation Lab, Intel Corporation KEYNOTE ADDRESS [s2If current_user_can(access_s2member_level1)] [/s2If] [s2If !current_user_can(access_s2member_level1)] To access video, Become an EPIC Member. [/s2If] John F. Sherry, Jr. is Herrick Professor of Marketing at the University of Notre Dame. He has researched, lectured, and consulted around the globe on issues of brand strategy, experiential consumption, and retail atmospherics. He is widely published and a Fellow of the American Anthropological Association and the Society for Applied Anthropology. He is a past President of both the Association for Consumer Research and the Consumer Culture Theory Consortium, and a former Associate Editor of the Journal of Consumer Research. His most recent book is Resurgence: The Four Stages of Market-Focused Reinvention (with Gregory S. Carpenter & Gary...