JENNIE LENG Independent [s2If current_user_can(access_s2member_level1)] [/s2If] [s2If !is_user_logged_in()] Join EPIC to access video: → Learn about Membership → Browse Video Library [/s2If] [s2If current_user_is(subscriber)] Join EPIC to access video: → Learn about Membership → Browse Video Library [/s2If] PechaKucha Presentation—The butterfly effect – a small change that has big ripples. This is what Jennie Leng created when she persuaded NZ’s largest supermarket to change its language from “sanitary products”. Phrases like “sanitary products” and “feminine hygiene” are ubiquitous around the world, but these euphemisms have connotations of dirtiness, and perpetuate the idea that menstruation is embarrassing and shameful. Jennie used context, anecdotes and quantitative research to build a case for the supermarket to change their language – and they went for it! Countdown Supermarkets now uses the phrase “period care” in all of its digital channels and have rolled the label out in...