J.A. ENGLISH-LUECK San Jose State University SAM LADNER Workday, Inc. JAMIE SHERMAN Netflix Inc. [s2If is_user_logged_in()]DOWNLOAD PDF [/s2If] In this article, the chairs of EPIC2021 reflect on the idea of Anticipation, and what ethnography reveals to us that may not be readily apparent through other means. Looking backward at the year of planning a conference that was to be focused on the future, the authors describe various revelations that unfolded and revealed themselves over the course of time. They raise questions of method, of epistemological position, and ethical responsibility. The authors conclude that anticipation is very much an ethnographic activity, one in which we can ask difficult questions about power and practice. Article citation: 2021 EPIC Proceedings pp 7–14, ISSN 1559-8918, https://www.epicpeople.org/epic [s2If !is_user_logged_in()] FREE ARTICLE! Please sign in OR create a free account to access our library—the leading collection of peer-reviewed work on ethnographic practice. To access video,...

J.A. ENGLISH-LUECK San Jose State University ROD FALCON Institute for the Future ANDREW MARLEY San Jose State University [s2If current_user_can(access_s2member_level1)] Download Presentation Slides Download Ethnographic Signal Cards (Breakout Exercise) [/s2If] [s2If !is_user_logged_in()] Please sign in or become an EPIC Member to access video. [/s2If] [s2If current_user_is(subscriber)] Become an EPIC Member to access video: → Learn about Membership → Browse Video Library [/s2If] Overview This tutorial introduces Ethnofutures to ethnographers who want to integrate forecasting methods and tools into their current professional practices. The goal is to translate ethnographic material into imaginative, but grounded, scenarios of their future users, services, and products. Practitioners, such as designers and business strategists, must imagine futures based on existing signals of change. Those signals can come from the activities of individuals, the organizations in which they work, as well as the...

An EPIC Talk with MIRIAM LUECK AVERY (Mozilla), J.A. ENGLISH-LUECK (San Jose State University), LYNN JEFFERY (Institute for the Future), & FERNANDO GALDINO [s2If current_user_can(access_s2member_level1)] Download Slides [/s2If] [s2If !is_user_logged_in()] Please sign in or become an EPIC Member to access video. [/s2If] [s2If current_user_is(subscriber)] Become an EPIC Member to access video. Learn More. [/s2If] The anthropological imagination can be exponentially expanded by anticipating the consequences of human action. Futures thinking—strategic research that helps us systematically explore what the future may hold—is increasingly being combined with anthropological techniques to create an emerging area of research called Ethnographic Futures, or ethnofutures. Ethnofutures helps us sense cultural and behavioral change in order to forecast long-term impacts and societal transformations. In this webinar we have three objectives. First, we want to introduce EPIC practitioners to an ethnofutures approach,...

J.A. ENGLISH-LUECK and MIRIAM LUECK AVERY [s2If is_user_logged_in()]Download PDF[/s2If][s2If current_user_can(access_s2member_level1)] [/s2If] In 2012, the Google Innovation Lab for Food Experiences convened a multi-year conversation between corporate food stakeholders, farmers, chefs, food experts, social scientists and business consultants to reimagine the impact of companies on their employees and the food system. Corporate care increasingly includes food. Food origins and preparations create impacts well beyond the corporate cafe, reaching into fields and families. In the project, Farms to Firms to Families, university-based anthropologists joined with the Institute for the Future to develop a Northern Californian case study on the implications of corporate care across the food system. Ethnographic observations and interviews of people in that system yielded a portrait of cultural values, schema for social change, and diverse practices. We then transformed ethnographic observations into alternative future scenarios, which could...