HIROSHI TAMURA
Intelligences
10 Years of EPIC, Part II: Hiroshi Tamura
HIROSHI TAMURA
Re:public Inc.
Special Session: 10 Years of EPIC
Part 1: ken anderson, Intel
Part 2: Hiroshi Tamura, Re:public Inc.
Part 3: Jeanette Blomberg, IBM
Part 4: Simon Roberts, Stripe Partners
Part 5: Panel Discussion
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Intelligences
Goodbye Empathy, Hello Ownership: How Ethnography Really Functions in the Making of Entrepreneurs
HIROSHI TAMURA
Re:public Inc. FUMIKO ICHIKAWA
Re:public Inc. YUKI UCHIDA
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Human-Centered Innovation has come to be known as the central discipline in the entrepreneurial arena. Through three-years of directorship at Innovation Studio Fukuoka, a “citizen-led” innovation incubation platform in Japan, multiple approaches have been investigated and thus learned a successful to-be-entrepreneur him/herself has to co-own a concern with potential customers that evokes him/her a mission to pursue, that is beyond simply understanding customers with empathy. We witnessed ethnographic approach well facilitates the to-be-entrepreneur to meet an unaware yet intrinsic personal concern and nourish to co-own it with the customers. We also discuss what and how ethnographic praxis in industry can contribute to the entrepreneurial arena and propose a new role that we experienced ethnographers to take.
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Intelligences
Harmonizing Human Eyes with Digital Sensors
HIROSHI TAMURA and TAMAMI SUGASAKA
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In this article we report on our research that focused on enhancing shopping experiences by introducing new media services in the physical environment of grocery shopping. Since we were interested in situated shopper’s experiences we conducted fieldwork. In particular, we paid attention to the holistic grocery shopping process because a shopping experience is, as we suggest, more than a composition of discrete actions and/or feelings towards a shopping arena. Rather it is a type of narrative featuring various vignettes. In addition to pure ethnographic observation, digital sensors were used as a complementary means to observe shopper’s experiences, since digital-sensor observation enabled us to record shopper’s entire moment-to-moment behaviors with unified metrics, i.e. digital sensors served to complement our perceptions that turned out to be less reliable in terms of consistency; under these conditions of time-space transition, observers face difficulties...
Intelligences
What Research Enables: Ethnography by High-school Students Catalyzing Transformation of a Post-tsunami Community
FUMIKO ICHIKAWA, HIROSHI TAMURA and YOKO AKAMA [s2If is_user_logged_in()]Download PDF[/s2If]
We are beginning to witness a broadening of the contribution, positioning and purpose of ethnography in industry, catalysed by questioning what it can enable for communities and societies. By going beyond boundaries and disjuncture of corporate forms and viewing it within an entangled fields of economics, culture and society, this paper discuss how we become aware of what we do, and to enable others to make sense of the transformations that are occurring around them and within them, and how can we all participate in that process of being and becoming. In doing so, we question how to self-reflexively explore how we, as ethnographers, can be empowered to embark on such endeavours.[s2If !is_user_logged_in()]
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Intelligences
Maru: An ethnographic approach to revive local communities
FUMIKO ICHIKAWA and HIROSHI TAMURA
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How would Japan's rural communities renew oneself when the nation's economy no longer holds the absolute financial and technological powers in the global sphere? Through our post-3.11 recovery effort in local communities of Kesennuma, Japan, we discuss - a gap between the perceptions of Japan's rise from the 1950s and how in fact rural economies, such as the one in Kesennuma, have lost independency through its process. This paper seeks to capture the power of Maru, an inter-local activity, seeking an alternative to the conventional model of development based on the economy of capitalism, and how ethnography and design would play a central role in the success of community revival.[s2If !is_user_logged_in()]
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“Ethnographic fieldwork clearly reveals...