ERIN O’LOUGHLIN, GINA LUCIA TAHA and MICHELE VISCIOLA [s2If is_user_logged_in()]Download PDF[/s2If] [s2If current_user_can(access_s2member_level1)] [/s2If] Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition to a business strategy based on understanding people’s needs, behaviors, values and motivations. Three UX case studies conducted over three years illustrate our educator, moderator, partner framework for collaborating with large enterprises in flux.[s2If current_user_is(subscriber)] Become a member to access video. Learn More. [/s2If][s2If !is_user_logged_in()] Free Article: Please sign in or create a free account to access the leading collection of peer-reviewed work on ethnographic practice. To access video, Become an EPIC Member. [/s2If] [s2If is_user_logged_in()] INTRODUCTION Personal banking is in a state of strong transition, impacted by the continued reverberations of the global economic crisis, and innovative technologies....

TODD S. HARPLE, GINA LUCIA TAHA, NANCY VUCKOVIC and ANNA WOJNAROWSKA [s2If is_user_logged_in()]Download PDF[/s2If] This case study on mobility in health care demonstrates how ethnography and design research helped Intel meet the business challenge of redressing market share. Ethnography enabled the team to assess the interplay between mobile devices and other hospital technologies, understand how they fit within or subverted existing practices, and document positive and negative features of the technology. Our deliverables not only answered the direct business question, but also expanded the scope of possible solutions.[s2If !is_user_logged_in()] Sign in or create a free account to access this content and over 400 articles—the leading collection of peer-reviewed work on ethnographic practice.[/s2If][s2If is_user_logged_in()] [s2If is_user_logged_in()] INTRODUCTION Current state of health care transitions and the impact on the relevance of ethnographic methods Throughout the world, health care is in a state of flux. New technologies...