EPIC Profiles Series by FERNANDO GALINDO, Tellus Institute "Innovation Lives at the Borders" Luis could talk forever about his passion for INSITUM. He doesn’t like to showcase himself as the company’s front man, but in fact, he leads one of the most important innovation consultancies in the world, with over 120 consultants, 7 offices and more than 1400 projects. INSITUM was recently featured by Fast Company magazine as the 4th most innovative company in Latin America for “being global brands’ Latin American translator.” Self-described as introverted, obsessive, and fearless, Luis spends most of his time thinking about other people, not himself. This, he acknowledges, “is what happens when you practice ethnography for so many years—there is a point when you can’t turn it off. I think I feed from trying to understand others, becoming a sponge for feelings, knowledge and stories.” We all have that first spark that set us on a career path. For Luis, the son of an academic researcher, it was the stimulating architecture...