by DAVID CROCKETT, University of Illinois, Chicago https://vimeo.com/815388024 Markets are key spaces where racism is practiced and experienced. In this lightning talk, David Crockett suggests a framework we can use to evaluate corporate and community projects that attempt to intervene in racist market dynamics. The talk is based on Crockett's research article Racial Oppression and Racial Projects in Consumer Markets: A Racial Formation Theory Approach, Journal of Consumer Research, Volume 49, Issue 1, June 2022, Pages 1–24, https://doi.org/10.1093/jcr/ucab050 David Crockett is Professor of Marketing at the University of Illinois, Chicago. His primary research interest is in sociological aspects of consumer behavior, particularly the consequences of social inequality. He investigates the creation, manifestation, and resolution of class and racial inequality in the marketplace, and explore public policy initiatives designed to alleviate inequality. Professor Crockett's research has appeared in the Journal of Consumer Research,...

An EPIC Talk moderated by RITA DENNY (Practica Group & EPIC) with: DAVID CROCKETT (University of South Carolina), AMBER EPP (University of Wisconsin), CRAIG THOMPSON (University of Wisconsin), & SUNAINA SCHULTZ (Grounded Insights LLC) [s2If current_user_can(access_s2member_level1)] [/s2If] [s2If !is_user_logged_in()] Please sign in or become an EPIC Member to access video. [/s2If] [s2If current_user_is(subscriber)] Become an EPIC Member to access video. Learn More. [/s2If] Approx 78 minutes Description Consumer Culture Theory (CCT) looks at consumers, brands, and markets from a social and cultural vantage point. From Sid Levy’s famous 1955 HBR article, “Symbols for Sale,” to today’s thriving scholarship and practice across the globe, this research tradition offers powerful approaches to think about consumers as social beings creating meanings in and through the marketplace. CCT people have had an ongoing presence at EPIC conferences and contribute important insights about the making of markets, consumption...