CATO HUNT
Intelligences
New Words for New Worlds
CATO HUNT
SpaceDoctors
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Our current language of business is no longer fit for purpose. We are all sharply aware of the urgent need to transition into a regenerative economy, yet the words we use are holding us back. We must stop using vocabulary which roots us within a failing system and instead create a new lexicon of resiliency.
By introducing new concepts and metaphors we can redefine organizational success through new values and behaviours which embody the changes we must make.
Our Task
During the conference we ran a 3 day hive mind where we came together to co-create some inspiring new language that supports the principals of regeneration and resilience.
Our Framework
To stimulate conversations we created...
Intelligences
Tutorial: Seeing Differently – An Introduction to Semiotics
Learn core semiotics concepts and techniques that bring deeper, more meaningful human insight to research, design, strategy, and communications.
Instructor: CATO HUNT, Director of Innovation, SpaceDoctors
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Overview
This video has been edited to protect the privacy of participants in the live tutorial.
Semiotics helps us understand culture and people more deeply by revealing how meaning is constructed, shared, and constantly changing. When we see the world as a ‘sign system’ we become aware of how culture influences everything we see, feel and do; it’s a hidden influencer. EPIC People working to create more meaningful experiences and shape more positive outcomes can use semiotics to create deeper insight and identify the most...
Intelligences
Tutorial: Semiotics – A User’s Guide to Seeing Differently
Tutorial Instructors:
CATO HUNT
Space Doctors
CLEM MCCULLOCH
Space Doctors Download PDF
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SUMMARY
Semiotic insight powerfully complements ethnographic approaches. Semiotics, the study of signs and cultural meaning, has been gaining ground in the world of commercial research. Semiotics has also been successfully melded together with ethnographic and other cultural approaches, especially in the UK and Europe. This tutorial equipped participants with the tools, techniques and hands-on experience needed to begin their own semiotic research endeavors.
Opening with a grounding in semiotic theory, we then focused on building practical skills through ‘live decoding’ of a cultural theme. We began by learning how to ‘decode’ – exploring how a semiotic close read analysis can reveal a deeper understanding...