ALICIA DORNADIC MindSpark NIKKI LAVOIE MindSpark SHEILA SUAREZ DE FLORES 10 10 10, Eco.tter ELVIN TUYGAN MindSpark [s2If is_user_logged_in()]DOWNLOAD PDF [/s2If] [s2If current_user_can(access_s2member_level1)] [/s2If] In this catalyst, we the authors describe the benefits of ‘scaling out’: reaching out beyond one's organization to bring in external partners to accomplish UX research. Organizations scale out their research efforts in order to cover more ground, draw from more specialties, or conduct more research more quickly than they would be able to alone. As opposed to growing an in-house team to meeting research needs (‘scaling up’), scaling out can be a more inclusive approach to generating user insights, where the voices of diverse research partners throughout the world are brought together to produce powerful UX research outcomes. A case study example of work with suppliers and clients illustrates scaling out. Collective intelligence pushes scaling out even further, as it counts research participants, users...

NICOLE CONAND and ALICIA DORNADIC [s2If is_user_logged_in()]Download PDF[/s2If] Technological advances that enable seemingly endless information sharing, as well as various counter efforts that attempt to limit and control access to information, have prompted us to reexamine how industry-based practitioners of ethnography promulgate their research. A comparison of two distinct professional experiences reveals how varying degrees of information “openness” impact ethnographic work. One occurs within a large corporation in which research is proprietary and confidential. The second is an open source project supported by a Knight Foundation grant. In doing so, we aim to discern which elements of open source ethnography have beneficial applications in corporate environments. We present a “layering model,” as well as a set of questions to consider, as a way of determining which aspects of ethnographic research should be shared and with whom.[s2If !is_user_logged_in()] Sign in or create a free account to access this content and over...