MEGAN NEESE
Intelligences
Scaling Futures: Foresight that Delivers Meaning and Value
RICH RADKA, Chair
Fuse Foresight
WENDY CHAMBERLIN
BOMA Project
GEMMA JOHN
Human City
RAMESH LOGANATHAN
IIIT Hyderabad
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This panel explores the specific reasons organizations generate ideas about the future, the methods they choose, how they act on foresight, and consequences for both business and society. Panelists address the theme of scale in various dimensions, such as how to appropriately scale our imaginings, scaling to multiple time horizons, scaling breadth vs. depth of focus, and thinking of scale in terms of organizational value creation.
Panelists
Rich Radka has 20+ years of providing deep human insights to corporate, scale-up and public sector clients in the...
Perspectives
What Is a Product? How a New Definition is Leading Us toward a Place-Based Design Process
by MEGAN NEESE, Future Lab, Nissan Motor Ltd.
The Product Company Identity Crisis
I have always worked at or with OEMs (original equipment manufacturing companies) in the industrial design and product development industry. The work has ranged from very large products such as sleeper cabins for long haul trucks and farming equipment down to very small products in the consumer electronics industry, but consistently, the emphasis has always been on products. The very nature of being an equipment maker requires expertise in integrating parts, components, and systems into physical objects. Product development processes have always been structurally similar, focused on integration and related at some level to Stage Gate or Six Sigma. They reflect the constraints of manufacturing, in which decisions are cascading to ensure forward momentum and reduce last-minute changes that could have unforeseen ricochet effects on years of decisions that have already been made. And they work—so long as you don’t consider software, data, automation, or...